Graphic Design
LWL Museumstour 2025 | 2026
We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.
Open spread of the LWL Museumstour 2025 | 2026 publication showing a map of museum locations on the left page and a color-coded table of contents on the right page.
Open spread of the LWL Museumstour 2025 | 2026 publication showing a map of museum locations on the left page and a color-coded table of contents on the right page.
Graphic Design
Front view of the historic entrance hall of Zeche Zollern in Dortmund, featuring a large arched steel-and-glass façade with decorative stained-glass details and red brick architecture.
LWL Museumstour
2025 | 2026
The LWL Museumstour 2025 | 2026 connects all LWL and LVR museums in one publication. We shaped the editorial design to create a clear structure and an inspiring visual journey.
Interior view of the Museum für Kunst und Kultur in Münster, showing the central atrium with historic arches, a modern glass roof, and a contemporary art installation in the center.Interior view of the Museum für Kunst und Kultur in Münster, showing the central atrium with historic arches, a modern glass roof, and a contemporary art installation in the center.
Close-up of an open spread from the LWL Museumstour 2025 | 2026 publication, showing the information page for the Museum für Kunst und Kultur in Münster with opening times, highlights, contact details, and a photo of the museum’s interior.Close-up of an open spread from the LWL Museumstour 2025 | 2026 publication, showing the information page for the Museum für Kunst und Kultur in Münster with opening times, highlights, contact details, and a photo of the museum’s interior.
Stack of LWL Museumstour 2025 | 2026 publications with a green cover featuring a historic cross-shaped artifact, the title of the guide, and highlights of the exhibitions.

New Colors.
New Typeface.
Clearer Navigation.

We introduced a new color palette and typeface, making the publication more distinctive, clearer in structure, easier to navigate, and more inviting to engage with.
Overview of multiple open spreads from the LWL Museumstour 2025 | 2026 publication, showing diverse layouts with images, information sections, color-coded highlights, and editorial design elements.
realization
Client
LWL Kultur
Discipline
Editorial
Services
Editorial Design
collaborators
Julia Perkhöfer (Naming)
Timeline
2024