Branding
Webdesign
Web development
Simplyfined GmbH
We craft the strategic core of your brand—defining its positioning, values, and purpose. With clear narratives and a focused identity, we build brands that are relevant, credible, and built to last.
Header image for Simplyfined showing an abstract composition of oil droplets in blue and orange tones, a close-up of yellow flowering plants, and the Simplyfined “S” logo — visually representing innovation, plant-based oils, and sustainability.
Branding
Webdesign
Web development
Header image for Simplyfined showing an abstract composition of oil droplets in blue and orange tones, a close-up of yellow flowering plants, and the Simplyfined “S” logo — visually representing innovation, plant-based oils, and sustainability.
Simplyfined GmbH
Brand Identity, Webdesign & Development for Simplyfined — a Dortmund-based start-up that has developed a breakthrough technology transforming plant-based oils into high-performance, cost-efficient raw materials, redefining sustainability in the chemical industry.
Simplyfined logo in bright green on a dark green background, featuring a dynamic, flowing shape symbolizing transformation and continuity.Simplyfined logo in bright green on a dark green background, featuring a dynamic, flowing shape symbolizing transformation and continuity.
Close-up of the Simplyfined logomark showing its curved, fluid form and linear details, visualizing innovation and flow.Close-up of the Simplyfined logomark showing its curved, fluid form and linear details, visualizing innovation and flow.
Abstract circular logomark for Oleix in light blue and red, highlighting the brand’s dynamic and modern identity.Abstract circular logomark for Oleix in light blue and red, highlighting the brand’s dynamic and modern identity.
Oleix logo with circular mark and bold typography in red on a light blue background, representing clarity and energy.Oleix logo with circular mark and bold typography in red on a light blue background, representing clarity and energy.

A visual identity shaped by process

A single shape visualizes Simplyfined’s core process: merging multiple oils into one. Its fluid form symbolizes continuous cycles and sustainable processes, while subtle linear elements hint at the pipes guiding the oils through the transformation.
Yellow industrial pipes on the exterior of a modern building against a clear blue sky, symbolizing process flow and innovation.Yellow industrial pipes on the exterior of a modern building against a clear blue sky, symbolizing process flow and innovation.Close-up of orange-toned oil droplets in liquid, representing transformation and the plant-based raw materials used by Simplyfined.Close-up of orange-toned oil droplets in liquid, representing transformation and the plant-based raw materials used by Simplyfined.
Laptop showing the Simplyfined's landing page with an illustrated house graphic, highlighting everyday household products connected to the start-up’s innovative plant-based oil technology.Laptop showing the Simplyfined's landing page with an illustrated house graphic, highlighting everyday household products connected to the start-up’s innovative plant-based oil technology.

Designing a Landing Page That Tells the Story

As a start-up, it’s essential to communicate the mission clearly and concisely to different target groups like customers, and investors. To achieve this, we designed a streamlined and informative landing page for Simplyfined.
A well-designed pitch deck is crucial for any start-up. It not only presents the business idea but also builds trust, creates clarity, and sparks interest among investors and partners. A clear structure, strong visuals, and a consistent brand narrative help communicate complex information in a way that is both compelling and easy to understand — making the difference between being remembered and being overlooked.
Overview of Simplyfined’s pitch deck slides showing branded layouts, diagrams, key statistics, sustainability insights, and visual elements designed to communicate the start-up’s technology, mission, and market potential.Overview of Simplyfined’s pitch deck slides showing branded layouts, diagrams, key statistics, sustainability insights, and visual elements designed to communicate the start-up’s technology, mission, and market potential.
Branded Simplyfined posters displayed outdoors, showcasing the visual identity with bold typography, oil imagery, and the tagline highlighting innovation and sustainability.Branded Simplyfined posters displayed outdoors, showcasing the visual identity with bold typography, oil imagery, and the tagline highlighting innovation and sustainability.
Close-up of a bright yellow rapeseed field with visible tire tracks, referencing the natural source of Simplyfined’s plant-based oils.Close-up of a bright yellow rapeseed field with visible tire tracks, referencing the natural source of Simplyfined’s plant-based oils.
Abstract visual of oil droplets in soft blue and purple tones, used as a key visual in Simplyfined’s branding to represent transformation and innovation.Abstract visual of oil droplets in soft blue and purple tones, used as a key visual in Simplyfined’s branding to represent transformation and innovation.
Oleix oil barrel designed for Simplyfined, featuring a bold green label, product name, and rapeseed flowers, representing sustainability and performance.Oleix oil barrel designed for Simplyfined, featuring a bold green label, product name, and rapeseed flowers, representing sustainability and performance.
Front view of a person wearing a Simplyfined sweater with the logo and the tagline “The Future is Green. It’s That Simple.”Front view of a person wearing a Simplyfined sweater with the logo and the tagline “The Future is Green. It’s That Simple.”Macro shot of oil and water patterns in vibrant green and black, forming organic shapes.Macro shot of oil and water patterns in vibrant green and black, forming organic shapes.Light blue Simplyfined cap featuring the logo embroidered in red, representing a casual lifestyle application of the brand.Light blue Simplyfined cap featuring the logo embroidered in red, representing a casual lifestyle application of the brand.

Racing towards a greener future.

Even in their everyday life, the Simplyfined team celebrates nature — preferably on their bikes. Naturally, a branded cycling jersey was a must.
Simplyfined cycling jersey displayed outdoors, featuring the brand’s key visuals, logo elements, and sustainability messaging.Simplyfined cycling jersey displayed outdoors, featuring the brand’s key visuals, logo elements, and sustainability messaging.Close-up of the Simplyfined logomark in green, highlighting its dynamic, fluid shape symbolizing transformation and continuous cycles.Close-up of the Simplyfined logomark in green, highlighting its dynamic, fluid shape symbolizing transformation and continuous cycles.
realization
Client
Simplyfined GmbH
Discipline
Branding
Services
Brand Identity, Webdesign & Webdevelopment
collaborators
Maximilian Spiekermann
Max Krause
Jens Ehlhardt
Marén Schwandt
Thomas Seidensticker

(all Team Simplyfined)
Timeline
2025