It’s 9 am in Germany, we probably just had our first coffee – now would be a good time to call.

pumpkin soup
tülü tone
of the month

studio tülü is an award winning, impact driven brand and webdesign studio from Germany, available wwworldwide.
We give your brand a face and put a smile on yours! Contact us today to shape the world of tomorrow – together!

German Brand Award - Brand innovation of the yearGerman Brand Award - Special Mention
Work

Latest Projects

Graphic Design
Open spread of the LWL Museumstour 2025 | 2026 publication showing a map of museum locations on the left page and a color-coded table of contents on the right page.

LWL Museumstour 2025 | 2026

We have developed a new visual identity for the LWL Museum Tour 2025/2026, creating a fresh, inviting look that improves both orientation and structure.
View Project
Branding
Web Development
Web Design
Mockup of a laptop displaying the Scolaia website homepage with the tagline “Less stress. More clarity. A platform that thinks along,” shown on a blue and yellow patterned background.

"Scolaia" by Digitale Bildung e.V.

Scolaia is a digital platform that gives teachers what they need most: time. We’re shaping a trustworthy brand, a clear website, and an AI agent that saves even more of it — stay tuned.
Coming Soon
Branding
Web Development
Web Design
Branded Simplyfined posters displayed outdoors, showcasing the visual identity with bold typography, oil imagery, and the tagline highlighting innovation and sustainability.

Simplyfined GmbH

Turning plants into power and ideas into identity. For Simplyfined, we created a bold brand and website that break with industry conventions.
View Project
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Services

our Skills

Branding

We create brands that people can see, feel, and trust. As a design studio, we develop branding that spans from strategy and corporate design to visual worlds that capture attention and connect with the right audience.
→ Brand strategy & positioning
→ Brand identity
→ Branded materials for print & screen
→ rebranding & brand evolution
→ art direction
→ Logo design
→ Brand Workshops
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Webdesign

As a design studio for web design, we create websites that make an impact. First impressions matter! That’s why we design digital presences that capture attention instantly. From creative concepts to technical implementation, we build websites that make brands visible and inspire users.
→ UX design & content structure
→ Intuitive user interfaces (UI)
→ Responsive & accessible design
→ Design systems & components
→ Prototyping & interaction design
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Web Development

Beautiful design is not enough – we bring websites to life. Whether WordPress, Webflow, or custom code: our design studio develops digital solutions tailored to every need. Our standard: high-performing, flexible, and sustainable web development.
→ Frontend development
→ WordPress & Webflow implementation
→ design to code translation
→ CMS setup & content integration
→ Animation & interaction development
→ Responsive & accessible layouts
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Graphic Design

At our core, we are graphic designers – with a trained eye for layout, typography, and storytelling. As a design studio, we create everything from posters to social media content, delivering visual assets that make brands visible and reach the right audience.
→ Editorial design
→ poster design
→ Print Materials
→ presentation design
→ custom illustration
→ Social Media & campaign assets
→ Packaging design
→ Infographics
→ Print & digital advertisements
→ Event materials
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Webdesign

Websites are like real life - first impressions count! That's why we make sure that your digital presence catches your customers' attention at first glance and support you from the creative concept to the technical development.
→ UX design & content structure
→ Intuitive user interfaces (UI)
→ Responsive & accessible design
→ Design systems & components
→ Prototyping & interaction design
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Web Development

We build responsive, accessible websites using WordPress, Webflow, or custom code – with a strong focus on frontend, smooth interactions, and clean implementation.
→ Frontend development
→ WordPress & Webflow implementation
→ design to code translation
→ CMS setup & content integration
→ Animation & interaction development
→ Responsive & accessible layouts
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Graphic Design

We’re graphic designers at heart – with a sharp eye for layout, typography, and visual storytelling. Whether you need editorial design, posters, or social media assets, we’re your creative partner.
→ Editorial design
→ poster design
→ Print Materials
→ presentation design
→ custom illustration
→ Social Media & campaign assets
→ Packaging design
→ Infographics
→ Print & digital advertisements
→ Event materials
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Clients

Selected clients

Logo LWLLogo Bündnis 90 Die GrünenLogo Digitale Bildung für AlleLogo LWL Freilichtmuseum DetmoldLogo Stiftung deutsche Drpressionshilfe und SuizidpräventionLogo Bridging GapsLogo EDGLogo ViaceroLogo SimplyfinedLogo aenergiLogo Sundermann & StrautmannLogo Pharos LabsLogo VidexLogo KöglerLogo LWL Kultur StiftungLogo Textilwerk
Open spread of the LWL Museumstour 2025 | 2026 publication showing a map of museum locations on the left page and a color-coded table of contents on the right page.
"Studio tülü convinced us from the very first meeting without any ifs or buts and has been our valued partner for strategic communication ever since. Studio tülü understands us and our needs blindly, thinks consistently about internal structures, target groups and future requirements, and thinks outside the box and beyond the brief, making them the perfect creative partner. Professional, creative and holistic, from the development of ideas and creative realisation of communication media to strategic brand development, Studio tülü has so far convinced us across the board."
Picture of Katharina Friesen

Katharina Friesen

Referatsleiterin LWL-Kulturabteilung
Portrait of a woman holding a baby, both wearing colorful patterned clothing, standing outdoors in front of trees and traditional houses in Uganda, Africa.
"[...] Since we launched the new branding, we have increased our social media followers and number of donors, we have partnered with the UNHCR [and were honoured with the German Brand Award]. In addition to their excellent work, studio tülü is a pleasure to work with and they bring a positive energy to our team."
Picture of Janina Peter

Janina Peter

Co-Founder of Bridging Gaps
Pharos Labs website design on laptop screen showcasing AI-powered precision for medical writing
"As a technology start-up in a highly specialised B2B market, we need to communicate complex technical innovation in a clear and trustworthy way. Studio tülü has developed a sophisticated brand identity for us that perfectly combines innovation and trust. From the logo to the pitch deck to the trade fair appearance, they not only developed a harmonious, appealing design, but also demonstrated a deep understanding of our industry. Their ability to make technical concepts intuitively understandable through clear design was particularly convincing. The studio tülü team is highly professional and brings an inspiring, creative energy that has enriched our entire development process."
Picture of Pia Cuk

Pia Čuk

Co-Founder and ML-Engineer at Pharos Labs GmbH
Close-up of the Simplyfined logomark in blue, highlighting its dynamic, fluid shape symbolizing transformation and continuous cycles.
"From the very first moment, Tülü impressed us with their professional approach. Despite the complexity of our product and the fact that we operate in an unfamiliar industry for them, Tülü embraced the challenge and delivered outstanding results. They went above and beyond what was asked of them — creating a design that not only gave Simplyfined a fresh new look but also enabled a fully thought-out brand communication strategy.
We are thrilled with the collaboration and look forward to every opportunity to work with them again."
Picture of Max Krause

Max Krause

Business & Executive at Simplyfined GmbH
Picture of Katharina Friesen

Katharina Friesen

Referatsleiterin LWL-Kulturabteilung
“Studio tülü convinced us from the very first meeting without any ifs or buts and has been our valued partner for strategic communication ever since. Studio tülü understands us and our needs blindly, thinks consistently about internal structures, target groups and future requirements, and thinks outside the box and beyond the brief, making them the perfect creative partner. Professional, creative and holistic, from the development of ideas and creative realisation of communication media to strategic brand development, Studio tülü has so far convinced us across the board.”
Picture of Janina Peter

Janina Peter

Co-Founder of Bridging Gaps
“[...] Since we launched the new branding, we have increased our social media followers and number of donors, we have partnered with the UNHCR [and were honoured with the German Brand Award]. In addition to their excellent work, studio tülü is a pleasure to work with and they bring a positive energy to our team.”
Picture of Pia Cuk

Pia Čuk

Co-Founder and ML-Engineer 
at Pharos Labs GmbH
“As a technology start-up in a highly specialised B2B market, we need to communicate complex technical innovation in a clear and trustworthy way. Studio tülü has developed a sophisticated brand identity for us that perfectly combines innovation and trust. From the logo to the pitch deck to the trade fair appearance, they not only developed a harmonious, appealing design, but also demonstrated a deep understanding of our industry. Their ability to make technical concepts intuitively understandable through clear design was particularly convincing. The studio tülü team is highly professional and brings an inspiring, creative energy that has enriched our entire development process.”
Picture of Max Krause

Max Krause

Business & Executive at Simplyfined GmbH
“From the very first moment, Tülü impressed us with their professional approach. Despite the complexity of our product and the fact that we operate in an unfamiliar industry for them, Tülü embraced the challenge and delivered outstanding results. They went above and beyond what was asked of them — creating a design that not only gave Simplyfined a fresh new look but also enabled a fully thought-out brand communication strategy.
We are thrilled with the collaboration and look forward to every opportunity to work with them again.”
Our Mission
We
believe
that
good
design
can
change
the
world.
We
believe
that
good
design
can
change
the
World.
World.
We embrace the flexiblity and efficiency of the digital age and value communication and transparency.
about

tülü stands for Thürnau + Lüters

Three women pose together in the studio. One stands in a gray suit, while the other two sit on chairs wearing light vests over white T-shirts with dark trousers.
Wiebke and Anne met during their design studies at Münster School of Design, graduating together in 2019. After a few years building their careers — from Stuttgart and Munich to New York City — they founded studio tülü in 2024, working between Hamburg and Dortmund.

Katharina and Wiebke go even further back: as sisters, they’ve known each other since 1998. Now running their second business together, Katharina joined the team in late 2024 as Front-End Developer after completing her Master’s in Business Informatics.

As women founders, we believe in creating the kind of work culture we want to be part of: transparent, collaborative, flexible and efficient. We only take on projects when we truly believe in our clients’ mission — because that’s when the best work happens.
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A woman with blonde hair and glasses sits casually on a chair, wearing a white T-shirt with a knitted vest, black trousers, and platform shoes, smiling at the camera.
Anne is a brand and web designer as well as an illustrator with experience at renowned agencies such as Jung von Matt, smaller design studios, and software agencies. For over seven years, she has been developing user-centered solutions that make complex content understandable. In 2019, she completed her bachelor's degree in design at Münster School of Design. Today, she lives in Dortmund and is co-founder of studio tülü, where she translates complex ideas into clear, memorable, and visually appealing concepts. For her, good design means making connections visible and tangible—approachable, understandable, and with a lasting impression.

Anne Thürnau (B.A.)

→ anne@studiotulu.com
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Wiebke combines entrepreneurial spirit, strategic thinking, and creative brand development. At just 19 years old, she founded her first company, FunCases, an e-commerce business where she developed her own products and expanded the brand via social media. After completing her bachelor's degree at Münster School of Design and gaining professional experience at Jung von Matt in Hamburg, she moved to New York on a Fulbright scholarship to complete her Master of Fine Arts at the School of Visual Arts. Today, she works as co-founder of studio tülü in Hamburg and has been a jury member of the German Design Award since 2025.
A woman with red hair sits relaxed on a chair, wearing a gray suit with a white shirt and black loafers, resting her head on her hand.

Wiebke Meyer-Lüters (M.F.A.)

→ wiebke@studiotulu.com
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Katharina develops websites that combine technology and design. While still a student, she co-founded the e-commerce start-up FunCases and gained early experience at the interface between technology and business. After completing her bachelor's degree in business informatics at Leuphana University in Lüneburg, she went on to earn her Master of Science degree at the University of Hamburg. Today, she works in Hamburg as part of studio tülü and specializes in developing websites with WordPress, Webflow, and custom code.
A woman with blonde hair sits backwards on a chair, wearing a beige vest over a white T-shirt with dark trousers and black shoes.

Katharina Meyer-Lüters (M.Sc.)

→ katharina@studiotulu.com
As women founders, we believe in creating the kind of work culture we want to be part of: transparent, collaborative, flexible, and efficient. We only take on projects when we truly believe in our clients’ mission — because that’s when the best work happens.
News

Studio tülü in the press

4 Minutes read
29.04.2025

Agency profile:
studio tülü

PAGE likes ...: studio tülü, which, newly founded and already award-winning, builds bridges with strong logos and emphasizes sustainability ...
Studio Tülü design studio team portrait – experts in branding, web design, and creative communication
Read the Article
5 Minutes read
06.07.2024

Diepholz success story: German Brand Award for design studio“tülü”

The design studio “tülü” won the “Best of Best” award at the German Brand Awards. Wiebke Meyer-Lüters, who was born in Diepholz...
Studio Tülü wins German Brand Award 2024 for innovative brand identity of Bridging Gaps
Read the Article
2 Minutes read
02.12.2024

Start-up Simplyfined wins the Salon des Créateurs and a collaboration with studio tülü

This week, our start-up project BridgeBuilder and DESIGN METROPOLE RUHR honored the “Salon des Créateurs” with ...
Studio Tülü and Simplyfined win €5,000 award for collaborative branding and web design project
Read the Article
4 Minutes read
18.06.2024

German Brand Award 2024: The winners have been announced

The German Brand Award honors individuals and companies who are pioneers in the world of brands...
Bridging Gaps and Studio Tülü receiving German Brand Award 2024 for innovative brand strategy and design
Read the Article
8 Minutes read
25.06.2025

A new name for the Detmold Open Air Museum.

The museum continues to evolve. In June 2026, the LWL Open Air Museum Detmold will become the LWL Museum Hellerlecht. ...
Barrier-free exhibition at LWL Museum Hellerlecht with interactive displays and inclusive design experience
Read the Article
5 Minutes read
07.03.2025

Visibility is the key to success—especially for female founders—a social media workshop with studio tülü.

#HERHOOD is a sustainable network of female founders, investors, ecosystem players, and experts from the Ruhr region, in which members support each other ...
Social media workshop by Studio Tülü with creative participants.
Read the Article

Studio tülü in the press

4 Minutes read
29.04.2025

Agency profile:
studio tülü

PAGE likes ...: studio tülü, which, newly founded and already award-winning, builds bridges with strong logos and emphasizes sustainability ...
Studio Tülü design studio team portrait – experts in branding, web design, and creative communication
Read the Article
5 Minutes read
06.07.2024

Diepholz success story: German Brand Award for design studio“tülü”

The design studio “tülü” won the “Best of Best” award at the German BrandAwards. Wiebke Meyer-Lüters, who was born in Diepholz...
Studio Tülü wins German Brand Award 2024 for innovative brand identity of Bridging Gaps
Read the Article
2 Minutes read
02.12.2024

Start-up Simplyfined wins the Salon des Créateurs and a collaboration with studio tülü

This week, our founding project BridgeBuilder and DESIGN METROPOLE RUHR were honored with the “Salon des Créateurs” award for ...
Studio Tülü and Simplyfined win €5,000 award for collaborative branding and web design project
Read the Article
4 Minutes read
18.06.2024

German Brand Awards 2024: The Winners have been announced

The German Brand Award honors individuals and companies who are pioneers in the world of brands...
Bridging Gaps and Studio Tülü receiving German Brand Award 2024 for innovative brand strategy and design
Read the Article
8 Minutes read
25.06.2025

A new name for the Detmold Open Air Museum.

The museum continues to evolve
In June 2026, the LWL Open Air Museum Detmold will become the LWL Museum Hellerlecht. ...
Barrier-free exhibition at LWL Museum Hellerlecht with interactive displays and inclusive design experience
Read the Article
3 Minutes read
07.03.2025

Visibility is the key to success—especially for female founders—a social media workshop with studio tülü.

#HERHOOD is a sustainable network of female founders, investors, ecosystem players, and experts from the Ruhr region, in which members support each other ...
Social media workshop by Studio Tülü with creative participants.
Read the Article
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Blog

let’s talk about ...

Pattern of colorful business cards with the embossed logo “studio tülü” on pastel backgrounds.
5 minutes

Rebranding at studio tülü – why we reinvented ourselves

In 2024 we started out with a spontaneous, playful branding. A year later we realized: we had outgrown our own look and feel. With the rebrand we created a foundation that truly fits us – clear, flexible, and mature.
Read Article
3D-generated surreal square tunnel made of grass and flowers with a floating search bar that says “A square shaped grass tunnel in sky”.
8 minutes

Designer in the Age of AI – replaced, redundant, or more valuable than ever?

Design is being transformed by AI. The key question: how do we stay unique in an automated world?
Read Article
Illustration of a large orange “Tab” key surrounded by smaller green and pink keys with arrows, on a blue background.
6 minutes

Accessible websites: What will change in 2025 and why it concerns everyone

Accessible web design is no longer an extra , it’s the new standard for every professional website.
Read Article
Large outdoor billboard on a grassy field with the text “Can you make the logo bigger?” in bold black letters.
4 minutes

I just need a logo? No you don’t...

A logo is just the beginning. A strong brand needs a foundation of strategy, design, and communication.
Read Article
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